IF YOU’VE spent any time building responsive websites with fluid grids, you will have encountered the shock of seeing your beautiful portrait layout distort when viewed in landscape mode (or vice-versa.)

This happens because whilst the layout and embedded content (images, video etc) are sized in relation to the pixel width of the viewport, the typography is not. And whilst it isn’t too difficult to design with enough affordance for the variation caused by the iPad’s 4:3 aspect ratio – most (if not all) Android tablets have 16:9 displays. These screens make the orientation difference even more pronounced.

Responsive News – Fluid grids, orientation & resolution independence.

TRYING A NEW breakfast place. I tell the cashier, “Extra crispy bacon.”

“Extra bacon,” she says.

“No, not extra bacon. Extra crispy bacon,” I say.

A fast-paced volley of shouted Spanish follows, between the cook, the cashier, and the server. A customer in line behind me chimes in. He is either describing my order to the cashier or telling her about a dream he had involving velvet chickens. I’ve got to learn Spanish.

The cashier turns her green gaze back to me.

“Extra bacon,” she says.

“Um, no,” I say.

“No bacon,” she says.

“Yes, bacon,” I say. “Spinach mushroom omelette, bacon — no toast, no potatoes.”

I will never be able to make it up to her, or to the other customers in line behind me. Or to the pig, quite frankly.

“Extra bacon,” she announces.

I say, “Thank you” and leave a tip in the jar.

TODAY, TWO invaluable contributors to A List Apart move on, and a new member joins our ranks:

Aaron Gustafson (@aarongustafson), author of Adaptive Web Design (the clearest, most beautiful explanation of progressive enhancement I’ve ever read) and nearly a dozen brilliant A List Apart articles, has been a technical editor at A List Apart for six exciting and formative years.

Daniel Mall (@danielmall) has written three great ALA articles and served as A List Apart technical editor almost as long as Aaron.

Both gentlemen have had a profound and lasting impact on the nature and quality of A List Apart’s content. With the publication of today’s ALA issue, both gentlemen move on.

Aaron is the founder of Web Standards Sherpa (“journeying towards best web practices”) and Easy Designs LLC; co-founder of Retreats 4 Geeks; and manager of The Web Standards Project.

Dan is a former interactive designer for Happy Cog’s Philadelphia studio, former design director at Big Spaceship in Brooklyn, co-founder of Typedia and swfIR, and singer/keyboard player for contemporary-Christian band Four24. I can’t tell you what he is doing next — he has sworn me to secrecy — but trust me, it will be awesome.

Over a long career marked by extraordinary collaborators, Aaron and Dan are two of the smartest, and most talented people I’ve had the pleasure to work with. They are also friends. This isn’t goodbye, fellas.

JOINING US today as technical editor is Mat Marquis (@wilto). He marks his entrance into A List Apart’s world via this morning’s stunning article, Responsive Images: How They Almost Worked and What We Need.

Mat is a designer-slash-developer working at Filament Group in Boston. Mat is a member of the jQuery Mobile team, an active member of the open source community, and enjoys a complicated relationship with the now-defunct HTML5 “dialog” tag.

Welcome, Wilto!

FREELANCERS AND STUDIO HEADS, learn what your rates say about your brand, and discover how to make more money by raising your rate strategically.

A List Apart: Pricing Strategy for Creatives by JASON BLUMER.

Illustration by Kevin Cornell for A List Apart Magazine.

RESPONSIVE WEB DESIGNERS, don’t miss Mat Marquis’ essential article in today’s A LIST APART, for people who make websites: Responsive Images: How they Almost Worked and What We Need. Mat shows why responsive images as we currently use them don’t quite cut it – and shares a way forward that involves the creation of a shiny new HTML element.

Illustration by Kevin Cornell for A List Apart Magazine.

DYSON’S WEBSITE won’t sell me a vacuum cleaner. It claims New York, a U.S. state it provides in its own drop-down menu, is “not a valid state.” I have previously ordered Dyson products from the Dyson website and shipped them to a different address in New York. I have an account and everything. But the website won’t let me ship products to my office. This is just one of about a dozen errors that wasted half an hour of my life today.

According to the Greater Philadelphia Tourism Marketing Corporation (GPTMC), the visitphilly.com website, which was designed and developed by Happy Cog and the GPTMC, was the recipient of numerous honors in 2011, including:

• Two gold Davey Awards, for outstanding tourism website and for its homepage
• Four Communicator Awards, including three “Awards of Excellence” in the “Home Page,” “Structure and Navigation,” and “Visual Appeal” categories, as well as one “Award of Distinction” in the “Travel/Tourism” category
• Two W3 awards – a gold award for achievement in the “General Website – Tourism” category and a Silver award for for “Web Marketing – Tourism”
• Travel Weekly’s Magellan Awards presented visitphilly.com with a Gold Magellan Award for the “Destination Marketing – Website” category
• A “Non-Profit Standard of Excellence” award from the Web Marketing Association in the “Travel” category.

Additionally, visitphilly.com’s traffic continues to increase, growing from 2.7 million annual visits in 2007 to 4.9 million annual visits in 2011 (Happy Cog’s redesign launched in January of 2010). The GPTMC’s award-winning With Love, Philadelphia XOXO® campaign has helped to position visitphilly.com as the place to start for Philadelphia tourism information.

To learn more about our work on visitphilly.com, check out our case study.

CAR JUST HIT ME as I was crossing street. Van carrying old people. Driver didn’t see me. Van struck my head. #

I punched door. Driver and passengers stared at me. Time slowed way down. I gestured for driver to pull over.#

Asked woman on street if I was bleeding. She said no. Told van driver to leave. He got out, walked over, insisted on seeing if I was ok. #

Black man, about 60. Told him I was good, merry Christmas. Shook his hand twice, nearly hugged him. Glad to be alive. #

Two hours later:

In ER with friend, getting checked after accident. #

No concussion, no spinal or brain injury, I’m very lucky. #

P.S. Having some back and arm pain today, nothing unexpected according to what the E.R. doc told me. Overwhelming feeling remains gratitude at being alive, although the feeling is more tempered now, not as giddy as it was immediately following the accident.

After the blackout on Wednesday, it seems that the political tides are shifting against SOPA and the PROTECT IP Act—as of this writing, there are now more members of Congress in opposition to the bills than in favor. That’s good news.

I wil reiterate something I said on Twitter, though: the members of tech community, particularly those who are intimately familiar with the basic protocols of the Internet, need to keep working on ways to counteract SOPA/PIPA. What form that would take, I’m not sure. Maybe a truly distributed DNS system, one that can’t be selectively filtered by any one government or other entity. I’m not an expert in the area, so I don’t actually know if that’s feasible. There’s probably a much more clever solution, or better still suite of solutions.

The point is, SOPA and PIPA may soon go down to defeat, but they will return in another form. There is too much money in the hands of those who first drafted these bills, and they’re willing to give a fair chunk of that money to those who introduced the bills in Congress. Never mistake winning a battle with winning the war. As someone else observed on Twitter (and I wish I could find their tweet now), the Internet community fought hard against the DMCA, and it’s been US law for more than a decade.

By all means, take a moment to applaud the widespread and effective community effort to oppose and (hopefully) defeat bad legislation. When that’s done, take notes on what worked and what didn’t, and then prepare to fight again and harder. Fill the gap between battles with outreach to your elected representatives and with efforts to educate the non-technical in your life to explain why SOPA/PIPA were and are a bad idea.

Days of action feel great. Months of effort are wearying. But it’s only the latter that can slowly and painfully bring about long-term change.

Though I certainly do not support SOPA or the PROTECT IP Act (the complete, rather contrived acronym of PIPA), I will not be blacking out meyerweb. This is largely because the vast majority of my readers already know about these bills, and very likely oppose them; as for anyone who visits but does not know about these bills, I feel I’ll do better to speak out than to black out. (Which is not a criticism of those who do black out. We all fight in our own ways.)

Instead, I will reproduce here the letter I attempted to send via contact form to my state Senator this morning, and which I will print out and send by regular postal service later today.

Senator Brown:

I grew up in Lexington, Ohio. I moved to Cleveland in pursuit of a career, and found success. Through a combination of good luck and hard work, I have (rather to my surprise) become a widely recognized name in my field, which is web design and development. Along the way, I co-founded a web design conference with an even more widely respected colleague that has become one of the most respected and successful web design events in the world. This business is headquartered in Ohio—I live in Cleveland Heights with my family, and I intend to stay here until I either retire to Florida or die. Politically I’m best described as a moderate independent, though I do tend to lean a bit to the left.

As you can imagine, given my line of work, I have an opinion regarding the PROTECT IP Act which you have co-sponsored. The aims of PROTECT IP are understandable, but the methods are unacceptable. Put another way, if you wish to combat piracy and intellectual property theft, there are far better ways to go about it.

As someone with twenty years of technical experience with the Internet and nearly as many with the web—I started creating web pages in late 1993—please believe me when I say the enforcement mechanisms of the bill are deeply flawed and attack the very features of the Web that make it what it is. They are akin to making a criminal of anyone who gives directions to a park where drug trafficking takes place, regardless of whether they knew about the drug trafficking. You don’t have to be in favor of drug trafficking to oppose that.

This is not a case where tweaking a clause or two will fix it; correction in this case would mean starting from scratch. Again, the objection is not with the general intent of the bill. It is with how the bill goes about achieving those aims.

If you would like to discuss this with me further, I would be delighted to do whatever I can to help, but in any event I strongly urge you to reconsider your co-sponsorship of the PROTECT IP Act.

Thank you for your time and consideration.

Eric A. Meyer (http://meyerweb.com/)

Partner and co-founder, An Event Apart (http://aneventapart.com/)

If you agree that the PROTECT IP Act is poorly conceived, find out if your senator supports PIPA. If they do, get in touch and let them know about your opposition. If they oppose the bill, get in touch and thank them for their opposition. If their support or opposition isn’t known, get in touch and ask them to please speak out in opposition to the bill.

As others have said, postal letters are better than phone calls, which are in turn better than e-mail, which is in turn better than signing petitions. Do what you can, please. The web site you save might be your own.

In a triple issue of A List Apart for people who make websites, it’s time for designers to seize the day! Transcend mobile platform differences, harness the power of an open-source front-end toolkit, and band together to change the world:

An Important Time for Design

by CAMERON KOCZON

Cameron Koczon says designers have now been given a blank check—one that lets us band together as a community to change the way design is perceived; change the way products are built; and quite possibly change the world.

Building Twitter Bootstrap

by MARK OTTO

Mark Otto, the co-creator of Bootstrap, sheds light on how and why Bootstrap was made, the processes used to create it, and how it has grown as a design system.

A Pixel Identity Crisis

by SCOTT KELLUM

The pixel has long been the atomic particle of screen based design: a knowable, concrete unit of measurement. But layouts based on the hardware pixel are fast becoming an endangered species. Scott Kellum shows how math and media queries can keep you sane and help you design consistently across platforms.

Thanks

This is Mandy Brown‘s last issue as an editor. Mandy has brought a lot of great thinking to ALA; she will be missed. Mandy will continue as editor of A Book Apart.

Illustrations by Kevin Cornell for A List Apart

DING DONG, THE WITCH IS DEAD. For now, at least, the “ill-conceived lobbyist-driven piece of legislation” known as the Stop Online Piracy Act (SOPA) is no more:

Misguided efforts to combat online privacy have been threatening to stifle innovation, suppress free speech, and even, in some cases, undermine national security. As of yesterday, though, there’s a lot less to worry about.

…Though the administration did [not] issue a formal veto threat, the White House’s opposition signaled the end of these bills, at least in their current form.

A few hours later, Congress shelved SOPA, putting off action on the bill indefinitely.

Political Animal – Putting SOPA on a shelf

DING DONG, THE WITCH IS DEAD. For now, at least, the “ill-conceived lobbyist-driven piece of legislation” known as the Stop Online Piracy Act (SOPA) is no more:

Misguided efforts to combat online privacy have been threatening to stifle innovation, suppress free speech, and even, in some cases, undermine national security. As of yesterday, though, there’s a lot less to worry about.

…Though the administration did [not] issue a formal veto threat, the White House’s opposition signaled the end of these bills, at least in their current form.

A few hours later, Congress shelved SOPA, putting off action on the bill indefinitely.

Political Animal – Putting SOPA on a shelf

TOMORROW, WHICH IS also my birthday, I begin teaching “Selling Design” to second-year students in the MFA Interaction Design program at School of Visual Arts, New York. Liz Danzico and Steve Heller created and direct the MFA program, and this is my second year teaching this class, whose curriculum I pull out of my little blue beanie.

In this class we explore collaboration and persuasion for interaction designers. Whether you work in a startup, studio, or traditional company; whether you design print, products, purely digital experiences, or any combination thereof; whether you’re the sole proprietor, part of a tightly focused team, or a link in a long chain of connected professionals, it is only by collaborating skillfully with others—and persuading them tactfully and convincingly when points of view differ and yours is right—that you can hope to create designs that make a dent in the universe.

During this spring semester, we’ll explore collaboration and persuasion from many points of view, and hear from (and interact with) many accomplished designers who will serve as special guest speakers. For our opening get-acquainted session, we’ll focus on texts that explore the some of the most basic, traditional (and rarely taught) aspects of design professionalism from the worlds of web, interaction, and print design:

Demystifying Design

by Jeff Gothelf – A List Apart

1. Draw together
2. Show raw work (frequently)
3. Teach the discipline
4. Be transparent
5. Take credit for your wins

Design Criticism and the Creative Process

by Cassie McDaniel – A List Apart

• Critique as collaborative tool
• Presenting designs
• What is good feedback?
• Negotiate criticism
• The designer as collaborator

Personality in Design

by Aarron Walter – A List Apart

• Personality is the platform for emotion
• A history of personality in design
• Personas
• Creating a design persona for your website [or other project]
• Tapbots: Robot love
• Caronmade: octopi, unicorns, and mustachios
• Housing Works: a name with a face
• The power of personality

Design Professionalism

by Andy Rutledge

You should read this entire brief book, but for now, sample these bits:

• Distractions: Contests and Awards
• Distractions: Pitches and Spec Work
• Conclusion: A Gestalt

Do You Suck at Selling Your Ideas?

by Sam Harrison – HOW Magazine

Dyson is used as an example of a product that currently dominates the market, even though nobody initially believed in the inventor’s idea. Lessons:

1. Tell a personal story
2. Create emotional experiences for decision makers
3. See what’s behind rejections

How to sell your design effectively to the client

by Arfa Mirza, Smashing Magazine

1. Understand the nature of your client
2. Have a rationale for every part of your design
3. Show the best design options only
4. Defend your design, but don’t become defensive
5. Solicit good feedback and benefit from it

Money: How to sell the value of design – an email conversation

by Jacob Cass – Just Creative

Narrative of standing up to new-client pressure to do something against the designer’s self-interest, or which devalues design. Story told here is about money but it could be about any designer/client conflict in which the designer needs to gently educate the client. (Some designer/client conflicts require the client to educate the designer, but that’s another matter.)

How to choose a logo designer

by Jacob Cass – Just Creative

Basic article outlines ten background materials any designer (not just logo designers) should prepare to encourage confidence on the client’s part:

1. Experience
2. Positive testimonials
3. A thorough design process
4. Awards won/published work
5. A strong portfolio
6. Price
7. Design affiliations
8. Great customer service
9. Business Professionalism
10. Appropriate questions

Happy Cog is seeking to hire a Sr. UX Designer to work with our team in Austin, Texas. We’re looking for someone who has the experience and passion to lead the UX effort across multiple projects, work with all manner of clients, and look for ways to tailor our service from project to project. You have to be quick on your feet while you work with our highly integrated and motivated team. You need to be an excellent writer and verbal communicator with plenty of experience socializing online.

See our job listing at Authentic Jobs for more details.

My last.fm favorites.

THE FIRST THING I got about the web was its ability to empower the maker. The year was 1995, and I was tinkering at my first website. The medium was raw and ugly, like a forceps baby; yet even in its blind, howling state, it made me a writer, a designer, and a publisher — ambitions which had eluded me during more than a decade of underachieving desert wanderings.

I say “it made me” but I made it, too. You get the power by using it. Nobody confers it on you.

I also got that the power was not for me alone: it was conferred in equal measure on everyone with whom I worked, although not everyone would have the time or desire to use the power fully.

The luckiest makers

Empowerment and desire. It takes extraordinary commitment, luck, and talent to become a maker in, say, music or film, because the production and distribution costs and risks in these fields almost always demand rich outside investors and tightly controlling corporate structures. (Film has held up better than music under these conditions.)

Music and film fill my life, and, from afar, I love many artists involved in these enterprises. But they are mostly closed to you and me, where the web is wide open, and always has been. We all know gifted, hard working musicians who deserve wide acclaim but do not receive it, even after decades of toil. The web is far kinder to makers.

To care is to share

Not only does the web make publishers of those willing to put in the work, it also makes most of us free sharers of our hard-won trade, craft, and business secrets. The minute we grab hold of a new angle on design, interaction, code, or content, we share it with a friend — or with friends we haven’t met yet. This sharing started in news groups and message boards, and flowered on what came to be called blogs, but it can also slip the bounds of its containing medium, empowering makers to create books, meet-ups, magazines, conferences, products, you name it. It is tough to break into traditional book publishing the normal way but comparatively easy to do it from the web, provided you have put in the early work of community building.

The beauty is that the community building doesn’t feel like work; it feels like goofing off with your friends (because, mostly, it is). You don’t have to turn your readers into customers. Indeed, if you feel like you’re turning your readers into customers, you’re doing it wrong.

If you see a chance, take it

The corollary to all this empowerment is that it’s up to each of us to do something positive with it. I sometimes become impatient when members of our community spend their energy publicly lamenting that a website about cats isn’t about dogs. Their energy would be so much better spent starting bow-wow.com. The feeling that something is missing from a beloved online resource (or conference, or product) can be a wonderful motivator to start your own. I created A List Apart because I felt that webmonkey.com wasn’t enough about design and highfive.com was too much about it. If this porridge is too hot and that porridge is too cold, I better make some fresh, eh?

I apologize if I sometimes seem snippy with whiners. My goal is never to make anyone feel bad, especially not anyone in this community. My message to my peers since the days of “Ask Dr Web” has always been: “you can do this! Go do it.” That is still what I say to you all.

IN The ‘trouble’ with Android, Stephanie Rieger points out the ludicrous number of Android screen sizes on a typical UK client’s website and comes to this conclusion:

If … you have built your mobile site using fixed widths (believing that you’ve designed to suit the most ‘popular’ screen size), or are planning to serve specific sites to specific devices based on detection of screen size, Android’s settings should serve to reconfirm how counterproductive a practice this can be. Designing to fixed screen sizes is in fact never a good idea…there is just too much variation, even amongst ‘popular’ devices. Alternatively, attempting to track, calculate, and adjust layout dimensions dynamically to suit user-configured settings or serendipitous conditions is just asking for trouble.

I urge you to read the entire article—it’s brief yet filled with rich chocolatey goodness.

Responding to it, Marc Drummond concludes that responsive web design default breakpoints are dead and urges designers to “use awkwardness as your guideline, not ephemeral default device widths” and return to fluid design. (I believe he may actually be thinking of liquid layout—the kind we practiced back in the early mid-1990s when cross-platform and multi-manufacturer desktop screen sizes and pixel-per-inch ratios—not to mention strong user font, size, and color preference options—made fixed-width layout design challenging if not impossible. As I understand fluid design, it is merely another word for responsive design, in that it relies on CSS3 media queries set to breakpoints.)

We’ve lost our compass

Rieger and Drummond are hardly alone in feeling that “our existing standards, workflows, and infrastructure” cannot support “today’s incredibly exciting yet overwhelming world of connected digital devices” (futurefriend.ly) and that something new must be done to move the web forward. And of course ppk has been warning us about the multiplicity of platforms and viewports on mobile since 2009.

Agreed: that is an exciting and challenging time; that fixed width layouts do not address, and adaptive layouts (multiple fixed-width layouts set to common breakpoints) do not go far enough in addressing, the challenges posed by our current plethora of mobile screen sizes, zoom settings, embedded views (i.e. “browser” windows inside app windows, often with additional chrome) and what Rieger calls “the unintended consequences” that occur as these various settings clash in ways their creators could not have anticipated.

As consumers, we’ve all had the experience of seeing the wrong layout at the wrong time. (Think of a site with both mobile and desktop versions—whether these versions are triggered by CSS3 media queries or JavaScript and back-end magic is beside the point because technology is beside the point—good user experience is all this is supposed to be about. On a Twitter app on a mobile device, the user follows a link; the link opens in the browser built into the Twitter app. Which version of the site does the user see? The mobile one or the desktop? Often it is the desktop, and that can be a problem if the app’s version of the browser does not permit zoom. Even if it is a mobile version, it may be the wrong mobile version, or it may not fit comfortably inside the app’s browser window.) Considering our own experiences and reviewing Rieger’s chart, it is easy to share Drummond’s conclusion that breakpoints are dead and that all sites should be designed as minimally as possible.

If breakpoints are dead, responsive design is dead

Of course, if breakpoints are dead, responsive design is dead, because responsive design relies on breakpoints both in creative workflow and as a key to establishing user-need-and-context-based master layouts, i.e. a minimal layout for the user with a tiny screen and not much bandwidth, a more fleshed-out one for the netbook user, and so on.

But responsive design is not dead; it has only begun. It is not a panacea but was never intended to be. It is simply the beginnings of an approach.

I respect those colleagues who say breakpoints are dead, understand how they reached this conclusion, and am eager to see where it takes them in the coming months as they experiment with new methods, perhaps developing wonderful and unforeseen best practices. I hope design will be a brilliant part of these new methods, not something that gets abandoned to create a bland but workable lightweight experience for all.

But I also believe it is possible to draw a different conclusion from the same data. It is even possible, I believe, to say the present data doesn’t matter—at least not in the long run.

Tale of the chart

There was a time in the late 1990s when industrious web designers showed how atrocious CSS support was in browsers. Eric Meyer’s Master Compatability Chart for Web Review, formerly at http://www.webreview.com/pub/wr/style/mastergrid.html, was one of the best, but is no longer available for your historical viewing pleasure—not even at the mighty Wayback Machine. That’s too bad, as it would have perfectly illustrated my point. The chart used a variety of colors to show how each detail of the entire CSS specification was or was not supported (and if supported, whether it was supported correctly and completely, partially and correctly, partially and somewhat incorrectly, or completely incorrectly) in every browser which was available at the time, including, if memory serves, close to a dozen versions of Netscape, Explorer, and Opera.

Looking at that chart induced nausea and vertigo. It was easy to draw the conclusion that CSS wasn’t ready for primetime. (That was the correct conclusion at the time.) It was also easy to look at the table and decide that table layouts and font tags were the way to go.

That’s what most designers who even bothered looking at Eric’s chart decided, but a few (Eric and me included) drew a completely other inference. Instead of trying to memorize all the things that could go wrong in each browser, we created general rules for what worked across all browsers (e.g. font-size in px, floats for layout) and advocated design based on the things that work. This, I believe, is exactly what the futurefriend.ly and Move the Web Forward folks are doing now: trying to figure out commonalities instead of bogging down in details. (This is why some in our community have labeled futurefriend.ly and Move the Web Forward “WaSP II.”)

The other inference Eric, I, and others in the 1990s drew from Eric’s chart was that browser makers must be petitioned to support CSS accurately and correctly. We and many of you reading this engaged in said petitioning, and thanks largely to help from with the browser engineering community (from people like Tantek Çelik and Chris Wilson and organizations like Mozilla) it came to pass.

Of mice and markets

We cannot, of course, petition all the makers of, say, Android devices to agree to a set of standard breakpoints, because there are over 500 different Android devices out there, many of which will fail in the coming months—or if not outright fail, simply be replaced in the course of planned obsolescence AKA upgrading that drives the hardware segment. And each new product will in turn introduce new incompatibilities (AKA “features”).

In the short run it’s going to be hell, just as the browser wars and their lack of support for common standards were hell. But it is the short run.

500 standards is no standard. Give a consumer 500 choices and the price-driven consumer picks what comes with her plan, while the selective consumer begins gravitating toward a handful of emerging market leaders. Eventually this nutty market will stabilize around a few winning Android platforms (e.g. Kindle Fire) and common breakpoints will emerge. What The Web Standards Project achieved with browser makers, the market will achieve with phones.

Until that time, designers certain can abandon breakpoints if they can find a way to do good design under purely fluid conditions—design that pleases the user, satisfies the client, and moves the industry forward aesthetically. But designers who persist in responsive or even adaptive design based on iPhone, iPad, and leading Android breakpoints will help accelerate the settling out of the market and its resolution toward a semi-standard set of viewports. This I believe.

When I see fragmentation, I remind myself that it is unsustainable by its very nature, and that standards always emerge, whether through community action, market struggle, or some combination of the two. This is a frustrating time to be a web designer, but it’s also the most exciting time in ten years. We are on the edge of something very new. Some of us will get there via all new thinking, and others through a combination of new and classic approaches. Happy New Year, web designers!

24. Türchen des Webkrauts-Adventskalenders

Es ist für jeden auf den ersten Blick zu erkennen: Unsere Webseite ist mittlerweile etwas, sagen wir mal, in die Jahre gekommen. Wir sind 2005 mit WordPress und den ersten Inhalten gestartet. Im Laufe der letzten Jahre gab es – mehr oder weniger – regelmäßig neue Artikel und einige Serien. Für ein Projekt, das wir alle in unserer Freizeit mit Inhalten füllen, schon nicht schlecht. Aber die Unterschiede zwischen den Inhalten der Artikel und der eigenen Webseite werden immer größer. Wissen wir.
Nun starten wir einen neuen Anlauf für einen Relaunch. Die Umsetzung soll im Februar/März erfolgen, heute öffnen wir bereits ein Türchen für eine besinnliche Vorschau auf das Design. Zunächst aber ein paar inhaltliche Überlegungen:

Inhalte finden

Wir haben hier auf webkrauts.de eine Menge älterer Artikel gesammelt, die nach wie vor gut und aktuell sind. Allein: das Blogformat macht es schwierig, diese Artikel auch zu finden. Bisher gibt es vier Möglichkeiten, zu den Inhalten zu kommen: Besucher können die Seiten einzeln durchblättern, die Suche bemühen, über die Serien gehen oder es über die (derzeit unstrukturierten) Tags versuchen. Wir werden zwei weitere Optionen hinzufügen und unsere Inhalte auch über Rubriken (HTML, CSS, Usability, Accessibility …) und Schwierigkeitsgrad (Anfänger, Fortgeschrittene, Experten) zugänglich machen. Bei der Gelegenheit bringen wir dann auch die Tags in eine ordentliche Struktur.

Neue Inhalte ermöglichen

Wir kümmern uns zwar gerne um neue Inhalte, können aber als Nebenprojekt kein regelmäßiges Magazin bieten. Das wollen und müssen wir auch nicht, schließlich gibt es andere Webseiten, die das viel besser leisten. Andererseits reduzieren sich die Aktivitäten der Webkrauts nicht nur auf Artikel hier auf der Webseite. Wir sind auf BarCamps und Konferenzen unterwegs, halten Sessions und Vorträge, schreiben Fachartikel und -bücher.

Auf diese Aktivitäten können wir besser hinweisen; deshalb erweitern wir unsere Inhalte. Unter dem neuen Menüpunkt »Bücher« werden wir sowohl echte Rezensionen von Fachbüchern als auch Bücher von Webkrauts (mit reinem Klappentext) vorstellen. Es wird für alle Besucher die Möglichkeit geben, passende Web-Termine anzulegen, Webkrauts können auf eigene Vorträge verweisen. Außerdem können wir kleine Hinweise auf Artikel in Magazinen, im eigenen Blog oder auf anderen Webseiten eintragen (»Kurz notiert«). Also eine Art internes Twittern, was wir übrigens absichtlich nicht durch automatische Feeds der Twitter-Accounts von Webkrauts regeln.

Vorschau der Startseite

Aus diesen Überlegungen heraus haben wie die Startseite umgearbeitet. Im Header besteht nun neben der Suche die Möglichkeit, unsere Inhalte nach Rubrik, Serie oder Schwierigkeit zu durchstöbern. Außerdem ein übliches Hauptmenü und Links zu Twitter und dem RSS-Feed. Darunter – hell hervorgehoben – unsere Hauptinhalte: aktuelle und in der Regel exklusive Artikel für webkrauts.de in einem jQuery-Slider. Es folgen die kurzen Notizen, Termine und Vorträge sowie ein größerer Footer.

Siehe auch den Klickdummy der Startseite

Vorschau eines Artikels

Bei den Artikeln passen wir die Typografie an und sorgen für eine bessere Lesbarkeit. Wir stellen unsere Autoren deutlicher in den Vordergrund, indem die Autoreninfo nun oben neben dem Artikel und nicht mehr am Ende angezeigt wird. Dazu kommen übliche soziale Links und Hinweise auf andere Artikel desselben Autors.

Siehe auch den Klickdummy der Artikelseite

Alles im Fluss

Bevor ihr euch der Kritik hingebt: Dies ist eine Vorschau. Bestimmte Elemente werden wir erst bei der Umsetzung im Zusammenspiel mit dem CMS hinzufügen. Das betrifft vor allem Dinge wie Responsive Design, barrierefreie Aspekte oder einige Details am Design (etwa die Kontraste oder die finale Typografie). Insofern lohnt sich im Moment eigentlich kein Blick auf das Markup.

Ansonsten sind wir auf eure Anmerkungen gespannt. Bis zum Relaunch sind es noch ein paar Wochen hin, so dass wir gute Ideen gerne noch mit aufnehmen können.
Vielleicht werden einzelne Elemente nicht allen gefallen, aber eines dürfte sicher sein: Mit diesem Ansatz sind wir inhaltlich, technisch und gestalterisch schon mal zwei, drei Schritte vorangekommen.

Zum Autor

Nicolai Schwarz arbeitet unter dem Namen textformer mediendesign als selbstständiger Designer und Webentwickler in Dortmund. Hauptsächlich arbeitet er an Drupal-Projekten. Gelegentlich schreibt er darüber, zum Beispiel für das Webstandards-Magazin, t3n oder eben auf webkrauts.de. Im September hat er »Drupal 7: Das Praxisbuch für Ein- und Umsteiger« beim Galileo Verlag veröffentlicht.